In May 2023, I launched an online store selling handmade flowers, turning my hobby of crocheting into an e-commerce business. I leveraged TikTok and Instagram marketing, generating over 65,000 organic views on TikTok and maintaining customer engagement.

As demand grew, I had to rethink my approach to balancing production, fulfilment, and content creation, which significantly improved my time management skills. Through this experience, I discovered a deeper passion not just for my lifelong hobby, but also for content marketing and entrepreneurship.

[Instagram/TikTok]